Product Habits - How to build great product sense

Finding and Fostering Great Product Sense

One of the most helpful things you can do for your company is to hire builders with excellent product sense. They will have two critical qualities without the need for extensive data. One is the ability to generate many great money-making ideas, and the other is the intuition to determine whether a product is likely to succeed with high confidence. Is there a builder on your team who fits this description?

The AI Startup Litmus Test

Right now, it’s cool to say you’re building a company powered by AI or on top of GPT4. But it’s important to remember that while these tools change the game, they aren’t the end game. This is an eye-opening list of the red flags you should consider to determine whether a startup idea is actually unique and defensible. 

Former IBM CEO Ginny Rometty's Path to Success

IBM's former top leader Ginni Rometty has had an incredible career journey. She attributes some of her success to how she learned from adversity at a young age. This interview is a worthwhile listen—she shares her thoughts on everything from the state of AI and the infinite game to risk-taking and whether it's better to fit in or stand out. 

Brex's Prompt Engineering Guide

The Brex team created a comprehensive guide about the lessons they've learned from researching and creating Large Language Model (LLM) prompts for production use cases. It's a living document that covers a wide range of topics, including an in-depth explanation of the history of LLMs, why we need prompt engineering, and how to embed data. This ever-evolving document is worth bookmarking.

A Comprehensive PM Guide for Solving Complex Problems

To be an effective product manager, you must develop a robust framework that consistently allows you to make effective decisions and foster innovative ideas. The “Double Diamond” framework described in this article will help you break complex problems into smaller, more manageable components. It consists of four distinct stages: Discover, define, develop, and deliver. 

The Startup Ecosystem Needs More Marketers To Invest

Founders and investors usually don’t have a strong marketing skillset. It’s a big part of the reason why startups tend to make a lot of marketing-related mistakes. Fewer than 1% of investors are marketers, so if you are great at the latter and want to invest, there’s a massive gap in the startup ecosystem waiting for you to fill.

A Guide to AI-Generated Content

The age of generative AI is ushering in a new era for content marketing. While content creators are faced with more questions than answers, it won’t be that way forever. If you can approach content with an adaptive and adventurous spirit, AI has the potential to become your superpower.

The Definitive Guide to Sales Compensation

Sales compensation can be one of the most tricky aspects of your business to get right. You ideally want to strike a balance between motivating your sales team and setting targets that feel challenging but not unfair. This is a helpful guide about operationalizing sales while developing strong talent and mitigating risk.