Indexsy - 🤝 Bing & ChatGPT: All-Timer Collab?

GM nerds,
welcome back to the newsletter that keeps the hot tips simple, actionable, effective:

This week? Here’s what you gotta know:
→ Acing the LinkedIn A/B Test Tool ✅
→ Bing & ChatGPT: All-Timer Collab? 🤝
→ Are Chatbots Hurting Content Discovery? 🤖
→ Google Really Said "Topic Authority" 😱
→ The Trials & Tribulations of Influencer Marketing ✨
→ more, obviously 🫡
Let’s go.

→ Is this the biggest AI collab yet? Bing and ChatGPT are teaming up, with Bing being ChatGPT's default search engine. This is huge for ChatGPT, which will now be able to give current, up-to-date information.

→ On top of this, Microsoft introduced new plug-ins and copilots worth looking into. For example, Microsoft Fabric is an AI-powered analytics platform making some big promises to do what something like GA4 does, only better. Power Pages simplifies website creation and is the first tool to utilize AI assistance to "build business data-centric sites using natural language." Tons more, too.

→ Shortly after Sam Altman & the OpenAI crew voiced their support for industry regulations, Google has also put forward some interesting policy initiatives and ideas based on "(1) unlocking opportunity through innovation and inclusive economic growth; (2) ensuring responsibility and enabling trust; and (3) protecting global security."

→ The rise of chatbots has definitely correlated with a higher quantity of content creation. But its impact on content discovery? For many marketers, this is a worry.

→ If your video content took a dip in May, you’re not the only one. Google has confirmed there was a Search bug that seriously impacted video traffic… So, maybe chill out if you were completely re-thinking your video strategy based on those results.

→ Google finally confirms it accounts for "topical authority" as a ranking factor and gives a bit of clarification as to what that means from the inside. What Google is calling "Topic Authority" is, as it pertains to news content specifically, a system that will boost local reporting and original content that is reputable as a source familiar with the content at hand.

→ Oh yeah, and speaking of GA4, this article will help you optimize the process for customizing reports in GA4 that are tailored to your actual needs and wants.

→ After last month’s overspend malfunction, Meta is still struggling with various dysfunctional ad system errors. Meta is also in talks with Magic Leap to step up its AR game— is the metaverse so over, or so back?

→ Some takeaways from this Elon-era Twitter data: 20% of U.S. adults produce 98% of all tweets by U.S. adults, and 25% of users don’t expect to be using Twitter in 12 Months. Regarding the second one: lol, will believe it when I see it.

→ Speaking of Meta and Twitter: the former is shooting its shot at overcoming the latter. Will it work?

→ Why the negativity around Twitter? Well, for one, some people are saying it’s becoming a Far Right platform. Idk man.

→ If you want to see who is running the show on TikTok RN, this deep dive into 27 brands that are stacking Ws on the reg is worth reading.

→ is TikTok in decline?

Have you integrated LinkedIn into your social media strategy? Maybe you’ve started to, but haven’t really prioritized it. Fair enough. But this piece on how to use the platform’s Campaign Manager A/B testing tool to perfection is well-researched and helpful.

The piece explains how to configure your settings, set up the campaigns, choose ad format and placement, track conversions, etc... Beyond this, it gives insight re: designing ads, building test variants, and more. Even if you don't follow the whole article, the "Best Practices" recommended are worth keeping in mind.

And don’t forget…