Indexsy - 👀 Google I/O’s Biggest Drops

GM nerds,
Welcome back to the newsletter that offers every marketer a quick break from dealing with this guy 🙄

For now, these changes are very experimental, but it’s worth keeping track of how your ads fare re: the changes to Search (even though Google is guaranteeing that there will be efforts to do so on their end, too).

→ More images of generative AI’s integration in Search from @GlennGabe:

→ a dark theme, more exact citation standards, and an "export" button to run code with Replit / Python were also announced at I/O.

→ Worth Watching: the keynote! It covers Bard, Workspace, Search, Cloud, Developers, "Responsible AI," Android intel, and ofc Pixel updates

→ Meta is trying to not only perfect text, image, and video inputs into AI, but include audio, 3D sensor-detected depth, and thermal elements, too.

The initiative is called "ImageBind" and it promises "holistic AI learning across six modalities."

I know what you’re thinking: is there still even a case to be made for Vimeo?

This article suggests that choosing YouTube isn’t always as self-evident as it might seem, especially for certain types of projects.

A massive scope of exposure that Vimeo can't even come close to beating + free of charge? Hard to beat. But it's not all Ws for YouTube: competitors bid for ad space on your videos, the copyright rules are intense, and there's little-to-no control over which demos view (and don't view) your video.

Plus, Vimeo's high standards lead to a higher rate of quality video, so there's less chance of your your brand being associated with the dregs of something like YouTube. Plus, Vimeo gives usable music and stock footage, and freedom from worry about the sorts of copyright issues that plague YouTube. Even though Vimeo is more expensive and has a much smaller user base, there are some projects which it might be worth prioritizing.

→ Looks like Meta might be shifting its strategy re: payouts for Reels creators.

→ This TikTok mini-site features all the video presentations from this week's "TikTok World" event, including info on creator tools, eCommerce strategy, ad optimizations, and more.

→ Check these LinkedIn Best Practices:

This week’s pod featured RapTV's Daniel Snow, who talks growth on social media, content & content teams, and tons more. Total G. Tune in.