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Indexsy - 🧼🫧 Why You Should Clean Your Data

Joe Davies joins us this week on the pod
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GM nerds,
Once again we are so back with insights, updates, and hot takes on:

→ 🤔 Strategizing for Single Page SEO +
→ 🧼🫧 Why You Should Clean Your Data +
→ 🤖 AI Integration into Google Search +
→ 📊 Looking into Lattice: Meta's AI ad delivery process +
→ 👀 Bard Citing Sources and Big Changes w/ Bing +
→ and more 😤

But first…
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This week, Joe Davies from FatJoe dropped in to talk shop on growth strategies re: Amazon FBA, niche sites, the birth of OptimoAI, and the role of AI in digital marketing. If you’re reading this newsletter you’re probably interested in digital marketing strategies and growing your agency, which means this is a must-listen. Tune in.
Strategizing for Single Page SEO 🤔
If you're curious about how single-page SEO stacks up to multi-page setups, take a look at this piece on the Ahrefs blog.

Multi-page is often preferable because: a) single-page websites come up short when it comes to displaying expertise, and b) the lack of content negatively impacts keyword targeting results. Plus, even if you take your link-building seriously, the lower amount of backlinks acquired is less than ideal. Still, there are going to be cases where a single-page site makes sense, like with MVP versions of a site and/or use as a simple short-term solution/placeholder.
What’s Good @ Google 📊
→ Google I/O was last week but its buzz keeps buzzing. The new "SGE" (Search Generative Experience), which attempts to integrate the chatbot experience into search, is possibly Google's boldest change to the classic Search system, remains imperfect but still holds obvious potential: "Using AI for instant gratification in cases like these seem tailor-made for Google’s massive performance-based advertising and commerce machine…"

→ If you’re in digital marketing, there’s a decent chance some portion of your professional life depends on Google. With this in mind, scanning the "100 things Google announced at I/O 2023" could be a valuable way to spend some time. It does go beyond the SGE, but that may be the most important part.

→ The Google Search Advocate team dropped some Best Practices for news sites specifically. You’ll never guess the main emphasis: focus on boosting your E-E-A-T levels. But, other than this, useful insight on using structured data and dealing with outbound links properly, as well as effectively implementing paywalls is also offered.
🔌 Speaking of Google.. Interested in working with us on SEO? Schedule a call and see what we’ve done for brands like Thrasio, Sotheby’s, Medtronic, and hundreds of others!
AI Insight 🤖
→ Meta's new ad delivery process engages its Meta Lattice model architecture, claiming to boost Meta's ad performance system on a wholesale scale by improving its ability to infer user responses efficiently.

→ Big changes continue to roll in at Bing. You'll find that: images are being offered in chat responses in Google's attempt to enhance the visual element of search; answers on many topics have been optimized; Copy & Paste has been improved for formatted text; and, finally, that you can format text when entering your prompts in Bing Chat.

→ Bard is finally citing its sources (more) correctly and also getting better at summarizing. Nice.
Hot Tip of the Week: Cleaning Your Data 🧼🫧
This piece on cleaning your data (and the disadvantages of not doing so) is worth a scan. Data cleaning is "removing corrupted, non-relevant, duplicate data. It can also involve fixing data with incorrect formatting, which is often the case."

Basically, this is a tidy little piece of actionable SEO strategy you can easily and effectively implement.
Social Media Round-up 📈
→ Last week, I asked if it was time to mourn the metaverse. Well, proof keeps pouring in:
Given the post-metaverse direction of the company, Zuck would be smart not to change Meta’s name to "AI" IMO.

→ Turns out Elon kept his famous poll-motivated promise to hire a new CEO. Here’s a profile of the new Chief Twit, Linda Yaccarino, by Reuters. Her task isn’t a small one: she’s got to help the platform recover from its brutal plunge in ad revenue, and do so with a heavy debt load.

→ This Gizmodo article takes a look at how Meta + other social media platforms have been not only going hard on their short-form video features, but actively using the potential of a TikTok ban to bring influencers to their platforms. Partnered with new monetization features on Meta for more and more creators, and similar developments with YouTube and other platforms, this seems like a promising strategy. Best to optimize beyond TikTok (even if the ban doesn't end up coming through).
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Jacky Chou
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Key phrases

new ad delivery process AI ad delivery process Meta Lattice model architecture ad performance system massive performancebased advertising classic Search system Single Page SEO Search Generative Experience digital marketing strategies Bard Citing Sources

Older messages

👀 Google I/O’s Biggest Drops

Friday, May 12, 2023

+ meetup in London June 30th... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 Google I/O’s Biggest Drops

Friday, May 12, 2023

+ meetup in London June 30th... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 E-E-A-T & YMYL: What You Need to Know

Tuesday, May 9, 2023

Dan Snow joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📊 May Search Ranking Algo Update Rolling in

Thursday, May 4, 2023

Link Building with RhinoRank. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👁️ Augmented Reality's Big Advertising Impacts

Tuesday, May 2, 2023

Patrick Stox joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Metrics that matter for growth & profitability

Tuesday, June 6, 2023

JC's Newsletter #174 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

5 Ways ChatGPT Can Make You Money (Affiliate Tips!) 

Tuesday, June 6, 2023

You can use ChatGPT to help you with all kinds of tasks in your affiliate business... See 5 ways I've used it, including my actual prompts! logo png How to Make Money With ChatGPT How to Make Money

A start in life

Tuesday, June 6, 2023

A LinkedIn OSB offer of help is unsurprisingly taken up, Cameron Conn on achieving a sale, funding round 'drought' ends +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

ANA parts ways with PwC in its ongoing transparency project

Tuesday, June 6, 2023

Also: Culture Brands' work to help brands uplift, empower stories for African Americans ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recurring Revenue Commands a Premium Business Sale Price (a short video)

Tuesday, June 6, 2023

THE EXIT STRATEGIST Recurring Revenue Commands a Premium Business Sale Price (a short video) Clidk Here to Watch Our Short Video The Key to driving strategic value in the sale of a technology company

On Buying Consensus

Tuesday, June 6, 2023

When You Have > 1 Decision Maker ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🌱 Deep Sea Mining - New Species We Finding

Tuesday, June 6, 2023

Happy Tuesday. In the hunt for critical minerals... scientists have uncovered a host of new species ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Mortgage pain deepens

Tuesday, June 6, 2023

Paid not to work ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Insights from 3M emails analysis

Tuesday, June 6, 2023

Today's hack Maître analyzed 3691345 sent emails and discovered a few very interesting insights... Maître analyzed 3691345 sent emails and here's what they found: 70% of people verify their

Apple's Vision goes Pro

Tuesday, June 6, 2023

Also in today's edition: Rebel Foods rebels against conventional wisdom; Crunch time for BYJU'S; Indian screenwriters want their due; Climate finance blacklist ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌