Indexsy - 🧼🫧 Why You Should Clean Your Data

GM nerds,
Once again we are so back with insights, updates, and hot takes on:

→ 🤔 Strategizing for Single Page SEO +
→ 🧼🫧 Why You Should Clean Your Data +
→ 🤖 AI Integration into Google Search +
→ 📊 Looking into Lattice: Meta's AI ad delivery process +
→ 👀 Bard Citing Sources and Big Changes w/ Bing +
→ and more 😤

But first…

→ Google I/O was last week but its buzz keeps buzzing. The new "SGE" (Search Generative Experience), which attempts to integrate the chatbot experience into search, is possibly Google's boldest change to the classic Search system, remains imperfect but still holds obvious potential: "Using AI for instant gratification in cases like these seem tailor-made for Google’s massive performance-based advertising and commerce machine…"

→ If you’re in digital marketing, there’s a decent chance some portion of your professional life depends on Google. With this in mind, scanning the "100 things Google announced at I/O 2023" could be a valuable way to spend some time. It does go beyond the SGE, but that may be the most important part.

→ The Google Search Advocate team dropped some Best Practices for news sites specifically. You’ll never guess the main emphasis: focus on boosting your E-E-A-T levels. But, other than this, useful insight on using structured data and dealing with outbound links properly, as well as effectively implementing paywalls is also offered.

→ Meta's new ad delivery process engages its Meta Lattice model architecture, claiming to boost Meta's ad performance system on a wholesale scale by improving its ability to infer user responses efficiently.

→ Big changes continue to roll in at Bing. You'll find that: images are being offered in chat responses in Google's attempt to enhance the visual element of search; answers on many topics have been optimized; Copy & Paste has been improved for formatted text; and, finally, that you can format text when entering your prompts in Bing Chat.

→ Bard is finally citing its sources (more) correctly and also getting better at summarizing. Nice.

→ Last week, I asked if it was time to mourn the metaverse. Well, proof keeps pouring in:

Given the post-metaverse direction of the company, Zuck would be smart not to change Meta’s name to "AI" IMO.

→ Turns out Elon kept his famous poll-motivated promise to hire a new CEO. Here’s a profile of the new Chief Twit, Linda Yaccarino, by Reuters. Her task isn’t a small one: she’s got to help the platform recover from its brutal plunge in ad revenue, and do so with a heavy debt load.

→ This Gizmodo article takes a look at how Meta + other social media platforms have been not only going hard on their short-form video features, but actively using the potential of a TikTok ban to bring influencers to their platforms. Partnered with new monetization features on Meta for more and more creators, and similar developments with YouTube and other platforms, this seems like a promising strategy. Best to optimize beyond TikTok (even if the ban doesn't end up coming through).