Digiday - WTF is web ops for marketers?

While the website is at the heart of nearly every organization’s digital strategy, marketing teams are finding them to be a source of frustration. Those feeling this way likely need to address the way they’re approaching website operations — web ops. 

As marketers increasingly build for a digital-first customer journey, successful teams are collaborating with IT in an increasingly sophisticated way to bring web ops into a central part of the whole organization’s approach to the customer. 

In this WTF guide, Digiday and Pantheon put a lens onto what most brand marketing teams are missing without a deeper understanding of web ops technology, agile processes and more vital collaboration. Download it to learn:

• How web ops affects marketers specifically 
• How marketing teams can collaborate with IT
• How the ACLU put web ops into practice
• How to identify a partner to help implement a web ops practice

Sponsored by: Pantheon

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