♦️ How to make a lasting impression with your business (even after failures)
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♦️ How to make your business the best in its field
Thursday, April 27, 2023
You've probably heard of Ikigai. Well, there is also a business version of it...
♦️ How to discover the real insights that increase sales
Monday, April 24, 2023
McDonald's marketing team received an objective: Increase milkshake sales. How hard could it be?
♦️ How expectations become reality (and how to gain from it)
Monday, April 10, 2023
And how stereotypes affect even our own performance...
♦️ Why Coca-Cola’s “New Coke” failed (and the power of strategic inaction)
Monday, April 3, 2023
In the 80s, Pepsi started its famous ad campaign on TV: The Pepsi Challenge...
♦️ Vito Corleone’s favorite tool to build influence (and how to use it)
Thursday, March 23, 2023
In 1985, Ethiopia was in a humanitarian crisis. Civil war, poverty, famine… But
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This edition of The Profile features Tree Paine, Pat Tillman, John Nelson, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏