As GDPR turns 5, U.S. ad industry seeks to peddle influence

Also: Dentsu's new web3 readiness tool and generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Led by IAB execs, publishers seek to show lawmakers how ad tech really works.
May 26, 2023

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence

Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine underlines the fact that every ad tech operator must make compliance with such laws their top priority.

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Ivy Liu
Led by IAB execs, publishers seek to show lawmakers how ad tech really works.

howdy!
Dentsu’s Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?

As marketers tailor their brand safety strategies, it is essential to prioritize creating high-quality, relevant content above all else.

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Eighty-two percent of publishers overall say they’re already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.

Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results.

howdy!
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.

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Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys.

howdy!
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. 

howdy!
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.

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