✨ Marketing Poll: 2023’s Top Content Goal?

GM nerds,
welcome back to the Succession of newsletters— starts strong, stays good, ends with a [spoiler redacted] 🤐

Here’s what you gotta know this week in digital marketing:
→ Marketing Poll: 2023’s Top Content Goal? ✨
→ SEO in AI’s ChatBot Era 🤖
→ Early Look at Google Search Experience’s AI Integration 👀
→ The Importance of Social Influence 📈
→ Avoiding a Rebrand L ✅
→ more, obviously 🫡

Let’s go 😤

Join us for EP30 as we discuss with Mushfiq Sarkar, from The Website Flip, his insights on ranking Amazon listings on Google, affiliate marketing, and the impact of AI on the industry. This episode provides valuable takeaways on AI-generated content, e-commerce, and the current trends in the website flipping market. Tune in to explore the intersection of AI and digital marketing.

In 2023, it’s become clear that Personalization continues to stand out as a (or the) top priority for marketers. This trend isn’t exactly new (here’s a Moz piece from 2013 diving deep into its role in SEO), but continues to persist as a major factor. Keep grinding on it, folks.

→ After starting out pretty conservatively, Google is opening the doors to its Search Labs early access program to more people…

→ Interesting to track how Google works to integrate AI into the Search Experience. Aleyda Solid posted a great write-up doing just this, describing her experience with Google’s SGE tests. Looks like: the snapshots are pretty repetitive at this point, many resources were unclickable, and some "snapshots" were confusing and uninformative (especially about more complex queries). These all seem like kinks that will be easy enough to work out, but the bar is high for Google UX and right now it’s not being matched.

Clearly, there’s no exact science to rebranding. But here’s a short and simple article with one basic lesson: the major common denominator that appears when we take a close look at the stack of rebrand Ls? A lack of emphasis on integration.

This piece makes a strong argument that a successful rebrand will typically require a holistic shift, integrated "from C-suite to the closer."

Basically, TechBullion is suggesting the exact opposite of a "marketing first" rebrand, which they identify as common to the flops.

Do you agree?