Indexsy - 🕸️ Fresh Takes on Web3 & SEO

GM nerds,
Welcome back to the newsletter brave enough to admit that, personally…

I didn’t know Mona Lisa… didn’t have a lower body?

AI is teaching us such incredible things. Anyway, here’s what you actually have to know this week in Digital Marketing:
→ Web3 & SEO 🕸️
→ Japan Goes All in on AI With Liberating Copyright Law 🇯🇵
→ Deep Dive: The Google Search Experience AI UX, More on E-E-A-T, New Search Console Insights 📊
→ TikTok vs. Reels vs. YT Shorts: Closer Than You Think? 🎥
→ way more, obviously 😤

→ Massive news out of Japan as they go "all in" on AI and decide that copyright simply doesn’t apply to AI Training.

→ Sam Altman from ChatGPT / OpenAI sat down with the very smart people at Station F in Paris, France and had a deep conversation about the future of AI and everything that’s happened so far. Here’s a transcript.

→ In a move earning a lot of praise, Bing is finally improving answers with anchor link hypertext.

→ The Google Search Experience AI UX? At the moment, definitely bumpy. Asked for instructions to boil an egg, the result is an hour-long process that includes 5 separate steps of cooking and boiling alone:

→ Nathan Gotch’s series on E-E-A-T is maybe more informative than any I’ve seen so far.

• For Experience, he explains all 3 different meanings of the term, provides examples of perfect optimization, describes the best way to demonstrate it in a Google-friendly manner, and even shares an "evil" way to do so using AI. More importantly, he tells you what to avoid at all costs.
• For Expertise, he explains how to build authority and become a "perfect expert," despite difficulties in defining WTF exactly Google thinks "experience" is.
• He breaks Authoritativeness into Brand Authority (Audience Engagement, Reputation, etc.), Backlink Authority, Topic Authority (Page and Domain -level), and Author Authority, then offers 10 practical ways to build up this search factor.
• Finally, Gotch's breakdown of Trustworthiness offers 7 ways to make your brand more trustworthy— including, crucially, on YMYL matters.

I know you might be sick of reading E-E-A-T content, but this breakdown clarifies key concepts in about as thorough of terms as you could ask for

→ Google Search Console has added insights like a "Your growing content" report. This adaptation allows the GSI to tell you more about your content's performance, including what's most popular, what's trending on Search, and more. Helpful stuff.

Social Media Round-up 📲

Click through for the rest.

→ Finally, take it for what it’s worth (this one always seems to shift), but Giraffe Social Media says these are the best times for posting:

And don’t forget…