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8 June, 2023

An email blasting off through a bunch of charts.

Survey

What's the State of ESPs?

Have you ever found yourself getting stumped in the middle of building your email because your ESP or MAP wasn’t playing nice? Or did the automation you spent SO much time carefully mapping not function as expected? It happens to the best of us email marketers!

Now imagine: if you could build a super ESP or MAP, what would that look like?

We’d love to know. Share what goes right (or wrong) in your day-to-day with our final survey of the year. Your contributions will go a long way in helping the wider email community with their future ESP choices in our upcoming data-packed report.

Tracie Pang (she/her)
Email Marketing Manager, Litmus

P.S. We’ll randomly select three lucky survey participants to receive a $100 Amazon gift card as a thanks for participating!

a bunch of tabs, the promotions one is highlighted

Pop quiz:
Is the Gmail Promotions tab a friend or foe?

Friend
Foe
Neither

Scroll to the bottom for the answer.

Need to convince your boss to send you to Litmus Live? We’ve got you. Once you get the thumbs up, secure your ticket and prepare for learning!
Use this Dark Mode Resources Hub as a starting point or refresher for creating pixel-perfect Dark Mode emails. All skill levels are welcome!
62% of email marketing teams said building an email takes two or more weeks. See how your team compares and learn how to optimize your team’s workflow.
Has email building been slowing you down? Get an email design system demo from Team Litmus on June 14 to revamp your email creation process.

On my mind

AI can be helpful, but if you’re not going to put your own creative spin on AI-generated content, remember that transparency is important for your readers.
Does planning your email testing calendar feel overwhelming? Focus on these eight areas in your email to improve your email engagement.
What’s the optimal marketing video length? Content under 60 seconds continues to get the most viewer engagement.

When one edit turns into several

The Marketing Millennials on Instagram: When you get an email titled 'One more quick edit' Image of a girl looking very disgusted.

Hello, hello! Tracie here

I’m an email marketing and AI fanatic who enjoys catchy subject lines and user experiences that just make sense. (You guessed it, I screenshot countless things to save as inspiration, only to forget about them later.)

I’m heading to Email Innovations Summit in Las Vegas on June 20 - 21 to learn about all the email things! Hope to see you there.

The answer is c. Neither! The Gmail Promotions tab is NOT the spam folder. Instead of working against the Promotions tab, learn how to stand out by utilizing features like product carousels and deal annotations.

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Make web fonts render perfectly in email, a hot take on holiday opt-out emails, how Zelda and email development are alike, and more

Thursday, June 1, 2023

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Imagine your dream ESP/MAP, meet our Dark Mode Resources Hub, and more

What's the State of ESPs?

On my mind

When one edit turns into several

Hello, hello! Tracie here

Older messages

Make web fonts render perfectly in email, a hot take on holiday opt-out emails, how Zelda and email development are alike, and more

Email trends that will move the needle, stats to improve your email workflow, and more

Accessible emails we love, using AI responsibly in email, data-packed marketing insights, and more.

Make the most of your marketing budget, say hello to your new email bestie, our favorite emails, and more

The Force is strong with the Gmail promotions tab, April email headlines, and more

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