Why omnichannel marketers are focusing on online marketplaces

E-commerce marketplaces are growing in popularity among marketers and consumers alike. 

Many brands and retailers have added third-party marketplaces to expand their product catalogs without investing in additional inventory. Meanwhile, consumers benefit from a consolidated view to search and compare multiple brands across all product types. 

In this new guide, Ware2Go puts a lens on the demand for e-commerce marketplaces and their role in brands’ multichannel strategies. However, research shows that consumers are not loyal to a single marketplace. This lack of loyalty presents a valuable opportunity for multichannel merchants to direct shoppers to their most profitable channels. Download this new guide from our sister brand Modern Retail and Ware2Go to learn:

• How brands are leveraging third-party marketplace to drive sales
• The most preferred online marketplaces among consumers
• Consumers’ top considerations when comparing marketplaces

Sponsored by: Ware2Go

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