New Guide: How marketers and brands price for a competitive edge
Product assortment and price point have never mattered more for brands and retailers — and none of these details exist in a bubble. Shoppers’ ability to quickly compare products, prices and offers with their digital devices has become vital to how they buy. In response, brands are using data and digital tools to benchmark themselves against competitors to refine their pricing and develop their lines and collections at prices their customers are ready to pay. With the help of data-driven competitor benchmarks and cutting-edge digital tools, marketers are strategically positioning and pricing their products in real-time for better performance outcomes. Download this new guide from our sister brand Glossy and Centric Software to learn more about:
Sponsored by: Centric Software |
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