Can Meta remain the ‘holy grail of paid advertising?’

Can Meta remain the 'holy grail of paid advertising' with challenges, challengers and Advantage+?

With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.

Additional coverage:

• Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
• Blockgraph's new GraphPort tool aims to harmonize multiple datasets into one usable stream, notably when brands or publishers are relying on other sources for first-party data.
• In this Digiday+ Media Briefing, publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
• Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.

Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there!