Why anti-‘woke’ advertising push means controversy for startups

How the push for anti-'woke' advertising could create controversy for brand startups

As some push back on inclusive marketing, startups with more to lose sound off.

Additional coverage:

• BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products. But others are prioritizing utility over entertainment.
• Months after debuting its generative AI engine Firefly, Adobe — with updates announced yesterday — is hoping to drive more adoption across a range of users, from marketers to everyday enthusiasts.
• Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
• U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
• Our most-read story this week: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale.

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