Marketers balance skepticism, utilization in AI-media buying

‘Trust issue is the core’: Marketers balance skepticism with utilization in their adoption of AI-media buying on platforms

Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems.

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• Digiday sibling WorkLife took some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.