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15 Ju‍ne, 2023

Litmus Live

Release the Agenda!

I’m exceedingly delighted to share the agenda for Litmus Live 2023 with you all. From our magnificent keynote speakers, Samar Owais and Alice Li, to fantastic sessions from Val Geisler, Najmah Salam, Moni Oloyede, Paul Airy and many more, I’ve tried to cook up a feast of tasty, actionable content for our attendees.

We created two tracks this year: The Practical and The Professional.

The Practical track features actionable sessions covering writing, designing, developing, and testing email—our bread and butter. The Professional track covers skills we didn’t anticipate needing when getting into this business, ranging from career-building, cultivating organizational buy-in, to succession planning—the seasoning, if you will.

(It’s clear that I’m writing this on an empty stomach.)

Take a gander at the agenda, and think about registering! We’ve got several ticket options from in-person to virtual, and I would absolutely love to see you there.

Logan looking thoughtfully off into the distance

Logan Sandrock Baird (he/him)
Senior Community Evangelist at Litmus

Pop quiz:
Which email did most marketers automate according to The 2023 State of Workflows Report?

Rating, review or net promoter score (NPS)
Birthday, anniversary, or milestones
Subscriber reengagement

Scroll to the bottom for the answer.

Next up in our State of Email reports is the State of ESPs, and we’d really value hearing what platforms you’re using to send emails!
Discover more about one of our Litmus Live speakers, lifecycle strategist extraordinaire Val Geisler, in our latest Community Spotlight.
Our beloved Duchess of Development, Carin Slater, shares her tips on Dark Mode and Outlook in a recent AMA.
Get a behind-the-scenes look at our approach to creating this year’s code of conduct for Litmus Live.

Catching my fancy these days

Always interested to see Really Good Email’s take on top trends, this time for May.
Loved this take on growing your audience slowly and intentionally from Inbox Collective.
Looks like Photoshop’s new generative AI tool isn’t coming for your job quite yet.
Deliverability Defined is a snazzy podcast covering—unsurprisingly—deliverability that’s worth a listen.

Our brains are wired differently.

@emailfromnaomi on twitter: what happened for me to be this way.
image of a car going down a highway talking about a hobby and then taking a sharp turn towards an exit to talk about email marketing

Hey, it’s your friendly neighborhood Logan!

Hey gentles, it’s me, Logan, the Senior Community Evangelist here at Litmus. I’m an enneagram six with a phone full of cat pictures and a mind full of existential questions.

Once you’ve taken a gander at our Litmus Live agenda, why don’t you let us know which session(s) and speakers you’re excited about?

The answer is b. Birthday, anniversary, or milestones. 48% of email marketers have automated these emails. See where the rest of the emails rank and what other journeys or sequences are being automated by your peers!

Imagine your dream ESP/MAP, meet our Dark Mode Resources Hub, and more

Monday, June 12, 2023

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Make web fonts render perfectly in email, a hot take on holiday opt-out emails, how Zelda and email development are alike, and more

Thursday, June 1, 2023

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Say hello to our Litmus Live speakers, Dark Mode and Outlook AMA, and more

Release the Agenda!

Catching my fancy these days

Our brains are wired differently.

Hey, it’s your friendly neighborhood Logan!

Older messages

Imagine your dream ESP/MAP, meet our Dark Mode Resources Hub, and more

Make web fonts render perfectly in email, a hot take on holiday opt-out emails, how Zelda and email development are alike, and more

Email trends that will move the needle, stats to improve your email workflow, and more

Accessible emails we love, using AI responsibly in email, data-packed marketing insights, and more.

Make the most of your marketing budget, say hello to your new email bestie, our favorite emails, and more

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