Social Media Examiner - New Facebook Insights…

📰 Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by the Tools Resource Guide.

In today’s edition, we bring you updates from:

• Facebook
• Instagram
• TikTok
• YouTube

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This week, we explore changes from FB that matter for marketers and give your our thoughts on what’s important, such as this update to Insights & Analytics…

The professional dashboard for personal profiles will now show you details previously only available for pages via Meta Business Suite.

You’ll be able to see levels of interaction and consumption by content format, as well as by followers and non-followers. These details will show what your existing and new audiences are engaging with most so you know whether to focus on Reels, feed posts, Lives, or other formats.

In addition, you’ll see distribution health, retention graphs, and which specific reels have attracted new followers.

Our Take: Reels give marketers, consultants, and creators a way to grow our audiences by getting in front of people who don't know us yet. Knowing which ones bring new people in and are watched to the end or rewatched is extremely valuable for directing future strategy and content creation.

To review more FB updates, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

🧭 Here is more news you can use:

• Instagram: Users can now download Reels from public accounts and share them on other platforms.
• TikTok: Interactive add-ons have rolled out to advertisers globally. The standard and premium elements include pop-outs, stickers, and gesture-based experiences designed to entice viewers into engaging with in-feed ads.
• YouTube: The platform rolled out native A/B thumbnail testing.