Story in marketing: theory and practice…

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In today’s edition:

• Using AI tech in agencies
• Story in marketing
• The business of DeGods
• LinkedIn changes

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There are two common problems that brands have with narrative marketing.

First one is clarity. Remember, stories are supposed to help us sift through information and decide what's important. All too often, we think we're being clear when we're actually being confusing.

• If you stray off topic, customers don't know what story you're telling. They're lost from the beginning.
• If you don't tell a clear story, customers don't know why your story matters to them. They won't stick around for the middle, where you explain the problem and solution at hand.
• If you don't finish with a call to action (CTA), customers don't know what to do next. Their story has no ending! This is the most common mistake, with more than 70% of American small businesses missing a CTA from their websites.

Second problem is about characters. When you use narrative marketing, who should be the hero of your story? Hint: it's not the brand, products, or CEO. 

The hero of every story should be your customer.

To discover a formula for the right way to use stories in your marketing, click below:

• Read Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

Using AI Technologies in Your Marketing Agency
Curious about using artificial intelligence technology for your clients’ content ideation and creation? Wondering how to train your team to use AI tools?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Building for the Long Term: DeGods and Dust Labs
Thinking of launching an NFT project to build a business? Wondering how to launch a Web3 business that has long-term potential?

• Read Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest LinkedIn changes, updates, and more. Follow the show to get current news and expert insight on a different platform each week.

• Watch our Livestream on YouTube.
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