Programmatic ads pose new brand risks in generative AI boom
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Marketers balance skepticism, utilization in AI-media buying
Monday, June 12, 2023
Also: Popsugar's Play/Ground and the publisher event model in 2023
Why omnichannel marketers are focusing on online marketplaces
Monday, June 12, 2023
E-commerce marketplaces are growing in popularity among marketers and consumers alike. Many brands and retailers have added third-party marketplaces to expand their product catalogs without investing
MediaMath and Viant are in talks to join forces
Monday, June 12, 2023
Also: Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
New Guide: How marketers and brands price for a competitive edge
Monday, June 12, 2023
Product assortment and price point have never mattered more for brands and retailers — and none of these details exist in a bubble. Shoppers' ability to quickly compare products, prices and offers
Can Meta remain the ‘holy grail of paid advertising?’
Monday, June 12, 2023
Also: Who publishers think will win and lose post-cookie
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