How to personalize every connected touchpoint

In 2023, CTV audiences aren’t spending their time on single channels; they’re switching between multiple screens, platforms, marketplaces and even devices — sometimes consuming content across them simultaneously. Following this journey and understanding how and when to engage with multitasking connected TV viewers is challenging for marketing teams. 

Successful strategies for CTV require connecting the consumer and the experience in meaningful ways. The good news is technology and data are helping marketers make this happen.

In this Tactics + Insights guide, Digiday and Quantcast dive into how brands connect with CTV beyond the living room screen, from measuring performance to engaging consumers across devices and channels. Download this new guide to learn more about:

• How cross-channel targeting delivers consistent messaging to consumers
• Why multi-touch attribution is leaving behind first- and last-touch models
• How marketers are using data to personalize connected touchpoints
• How machine learning tools are helping marketers optimize digital campaigns

Sponsored by: Quantcast

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