How to personalize every connected touchpoint
In 2023, CTV audiences aren’t spending their time on single channels; they’re switching between multiple screens, platforms, marketplaces and even devices — sometimes consuming content across them simultaneously. Following this journey and understanding how and when to engage with multitasking connected TV viewers is challenging for marketing teams. Successful strategies for CTV require connecting the consumer and the experience in meaningful ways. The good news is technology and data are helping marketers make this happen. In this Tactics + Insights guide, Digiday and Quantcast dive into how brands connect with CTV beyond the living room screen, from measuring performance to engaging consumers across devices and channels. Download this new guide to learn more about:
Sponsored by: Quantcast |
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