Threads hype slams into reality, one data point at a time
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Ad tech industry gears up to combat MFAs
Wednesday, July 19, 2023
Also: Will Hollywood strikes swing the upfront to streaming?
The state of marketing data enhancement and analytics
Tuesday, July 18, 2023
When digital technology leaders announced their intention to phase out third-party cookies and other problematic identifiers, marketers began looking for data sources to fill the void. For the most
Norway is the latest country to pressure Meta’s ad business
Tuesday, July 18, 2023
Also: How Vox Media is building up podcast subscriptions
The state of customer data management for publishers
Monday, July 17, 2023
Brands and advertisers want and need to get closer to their audiences. To do that, they need strategies that fit the bill. At the same time, as their advertising partners become increasingly reliant on
Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now
Monday, July 17, 2023
The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. July 17, 2023 PRESENTED BY Pitch deck: What Meta is (and isn't) saying to advertisers about
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