Ad tech industry gears up to combat MFAs

Also: Will Hollywood strikes swing the upfront to streaming? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
On the surface, MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot.
July 19, 2023

Ad tech industry gears up to combat MFAs

On the surface, made-for-advertising sites don't sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot.

Additional coverage:

  • This week's Digiday+ Future of TV Briefing looks at how this year's upfront negotiations are shaking out and how the writers' and actors' strikes could further reshape the market.
  • For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations.
  • We're getting closer to the actual beginning of the end of the third-party cookie, but marketers aren't as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands.
  • With back-to-school season starting in September, JanSport has taken the initiative to target Gen Z students before the shopping period kicks off to get a jump on their competitors.
Other things to know about

Top Stories
Ivy Liu
On the surface, MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot.

howdy!
This week’s Future of TV Briefing looks at how this year’s upfront negotiations are shaking out and how the writers’ and actors’ strikes could further reshape the market.

SPONSORED BY

Logo
Report: Running the same ads too many times is eroding purchase intent

img
Advertisers are prioritizing diverse audience outreach and partnering with diverse-owned businesses to make meaningful consumer connections.

howdy!
The last two years have not been so kind to the esports industry. Investors have grown skeptical of esports organizations’ ability to generate a profit; esports executives and influencers alike have mired themselves in scandals; and marketers have increasingly questioned the space’s brand safety, leading some advertisers to pull away from the space. For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations.

According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences.

howdy!
We’re getting closer to the actual beginning of the end of the third-party cookie, but marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands.

Advertisement

As cookies disappear and users opt out of sharing their data, companies are strategizing ways to monetize their audience portfolios while respecting their data choices.

howdy!
With back-to-school season starting in September, JanSport has taken the initiative to target Gen Z students before the shopping period kicks off to get a jump on their competitors

howdy!
Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

The state of marketing data enhancement and analytics

Tuesday, July 18, 2023

When digital technology leaders announced their intention to phase out third-party cookies and other problematic identifiers, marketers began looking for data sources to fill the void. For the most

Norway is the latest country to pressure Meta’s ad business

Tuesday, July 18, 2023

Also: How Vox Media is building up podcast subscriptions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The state of customer data management for publishers

Monday, July 17, 2023

Brands and advertisers want and need to get closer to their audiences. To do that, they need strategies that fit the bill. At the same time, as their advertising partners become increasingly reliant on

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

Monday, July 17, 2023

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. July 17, 2023 PRESENTED BY Pitch deck: What Meta is (and isn't) saying to advertisers about

'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

Sunday, July 16, 2023

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. July 12, 2023 'Uncomfortable with the lack of control': How DPG

You Might Also Like

LUC #63: Understanding Database Types — Relational, Vector, Graph, and More

Saturday, September 21, 2024

Plus, API architectural styles you should know, understanding the OSI model, and PACELC theorem explained ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Perfect Landing Page Formula

Saturday, September 21, 2024

Copy and pasteable 11 elements for your site ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 3 Types of Hires You Just Can’t Make Today

Saturday, September 21, 2024

The Jaded, The Broken, and The Done To view this email as a web page, click here saastr daily newsletter The 3 Types of Hires You Just Can't Make Today: The Jaded, The Broken, and The Done By Jason

'It’s That Belief in Yourself in That Moment'

Saturday, September 21, 2024

We spoke to Stanford Tennis Coach Paul Goldstein about the difference between the one-hit wonders and those who sustain, cultivating mental fortitude, and controlling nerves in pressure moments. ‌ ‌ ‌

VC expertise and exit outcomes

Saturday, September 21, 2024

Also: Fed rate cut marks the dawn of a new VC era; AI innovation abounds; Private markets in Greater China are experiencing a significant slowdown... Don't want to receive these emails? Manage your

Podcast app setup

Saturday, September 21, 2024

Open this on your phone and click the button below: Add to podcast app

Automate your email marketing without coding

Saturday, September 21, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Automate your email

🔍 Find Your Competitors' Revenue

Friday, September 20, 2024

I'll give you a free deep dive… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Generations Through AI's Lens

Friday, September 20, 2024

September 20, 2024 | Read Online Generations Through AI's Lens A Study on How Models "See" Us Across Time like comment fb fb fb fb We've been doing a lot of educational posts lately,

Launch Your Own Crypto Token in Eve Frontiers; A new blockchain phone from Solana Mobile

Friday, September 20, 2024

PlayToEarn Newsletter #245 - Your weekly web3 gaming news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌