Live forum: The state of TV advertising strategies

With the advent of streaming and connected TV, advertising within the television space has transformed dramatically, and video as a whole has become a deeply integrated staple format.

In 2023, marketers must consider new strategies and tactics to optimize their television advertising campaigns. Further, with the rise of retail media networks and generative AI, advertisers are recalibrating their campaigns to incorporate the newest capabilities and approaches to market. 

To learn what strategies advertisers have utilized across TV so far in 2023 and what they expect to do with the medium in the year to come, join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN experts discuss the state of TV advertising strategies in 2023. Hosted by Jim Cooper, editor-in-chief at Digiday and Cale Weissman, editor-in-chief at Modern Retail, and sponsored by MNTN, register for this live virtual forum to learn more about: 

• How advertisers are using AI in TV campaigns
• The ways brands and agencies are using analytics to optimize TV campaigns and what adjustments they’re planning for 2024
• How advertisers are changing TV strategies to accommodate new technologies and networks
• Where RMNs sit within TV campaigns now and looking to 2024

Sponsored by: MNTN

Can't make it? RSVP and we'll send you an on-demand recording.