Taking stock of Snapchat's ad turnaround by the numbers

Taking stock of Snapchat's ad turnaround, one data point at a time

While it manages to attract users and keep them engaged, Snapchat struggles to turn that attention into more ad dollars.

Additional coverage:

• The history as well as the broad appeal of Barbie created a unique opportunity for marketers across various brands targeting a wide range of consumers to tap into the cultural cache of Barbie, according to agency execs, who added that Barbie's deep ties to pop culture aren't universal.
• This week's Digiday+ Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year's upfront negotiations and what that portends ahead of next year's deadline.
• In Las Vegas, the MGS sphere is now complete after a four-year construction project. Brands can use its digital OOH exteriors to their advantage to reach a wider audience in the area.
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• This week, Twitter's beloved bluebird logo was killed by an "X," marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk.