Question:

Regardless whether you think they're worth it, what are the best SEO certifications?

📰 News & updates

Decline in ChatGPT response quality: A team of researchers from Stanford and UC Berkeley ran a study to see if anecdotal evidence and general murmurings about ChatGPT’s decline were real. Tl;dr: It was.

🔝 SEO

SEO copywriting: Use these techniques to create content that ranks high on Google and convinces your customers to take action.

Can you complete SEO?: No—the algorithm doesn’t stay still. You can always continuously monitor and improve your rankings and technical health, find new content opportunities, automate repetitive tasks, or update and rewrite your existing content.

SEO Community Spotlight: Raleigh: SEO communities around the world are struggling to get back to normal after COVID-19. We’re looking to highlight different communities globally to see if we can reignite some of them, starting first with Raleigh, North Carolina.

Essential SEO skills: Curiosity, being a self-starter, and critical thinking—these are the three most important skills Lily Ray thinks every SEO should have.

Foot Locker image SEO case study: Foot Locker Australia experienced​​ indexing issues on the category page, preventing product images from being indexed by Google. The problem was image quality. The size of an image (based on the resolution) can lead to “quality” issues, which can cause indexing and preview issues.

💻 Digital marketing

Lessons growing a bootstrapped SaaS to $50K MRR: What Jon Yongfook learned growing Bannerbear. His advice on finding product-founder fit is interesting: ”How relevant are you the founder in terms of bringing this product to market?”

An employee’s guide to building a personal brand: Exactly what I needed. Building a personal brand doesn’t mean joining the “creator economy”—it’s just managing your reputation at scale. You’re always going to be an expert in your own experiences. So if you’re in doubt, focus on what you know.

Till next time ;)
Cheers,