Nooooooo…

Moving on to this week’s newsletter:

📰 News & updates

Sitemaps ping endpoint going away: This change means Google is basically over SEOs lying about <lastmod> in sitemap, at least according to Cyrus Shepard.

Gemini will beat ChatGPT: Demis Hassabis, CEO of Google DeepMind, says they’re working on a system called Gemini that will tap techniques that helped AlphaGo defeat a Go champion (in order to surpass ChatGPT).

Users are unhappy with Google’s search experience: Prabhakar Raghavan, Google’s head of search, admitted users are unhappy when employees asked about the Reddit blackouts and their impact on results. 

🔝 SEO

Easy SEO tips: Creating FAQ sections, refreshing outdated content, improving your E-E-A-T, and more—these are notable pointers among 15 quick tips you can use to improve your rankings.

AI copywriting tools: Chris Haines tested the most popular AI copywriting tools. These 15 will help increase the efficiency of your copywriting.

Enterprise SEO procurement: If you work for an enterprise company, you’ll need to follow a procurement process in order to acquire SEO tools and work with agencies. This post covers everything you need to know, manage, and negotiate to get things done.

💻 Digital marketing

Open loops: Open loops keep people reading. But there are two kinds of loops: micro and macro. Micro loops are designed to keep your audience engaged in the short term, so they open and close quickly. Macro loops are the big ones—like “How’s the conflict resolved?”—and you only need a few in your story.

How to go viral on Twitter in 2023: Bookmarks are more important than RTs. As well as adding photos and videos to your tweets and threads.

Barbie’s marketing team is working HARD: Lots of licensing deals. But wow, Barbie is everywhere now (in preparation for the upcoming movie).

Writing, riffs, and relationships: Unlike an “authoritative” blog post, riffs are open-ended, inquisitive, and deliberately small. It takes the “sting” out of having to write some kind of ultimate guide relating to your niche or expertise.

Google Ads transparency center: You can now see all active Google ads.

Till next time ;)
Cheers,