It's been a long day… without you, my friend.

Moving on to this week’s newsletter:

📰 News & updates

Universal Analytics officially replaced: The UA shutdown has begun. But Google has advised that it will be rolled out in stages, which is why some data is still accessible.

Instagram Threads is out: Meta’s Twitter competitor. Will you use it?

🔝 SEO

Relationship-based link building: Don’t just do cold outreach; build relationships with people. Start with getting on their radar by practicing good reply game on socials. You can also do something for them (e.g., include them/their business in your content, interview them for your podcast, etc.) without expecting anything in return.

How to identify untapped keywords: Lily Ray asked for a process to identify the untapped keywords a site isn't ranking for, but could. Check out the replies.

💻 Digital marketing

Content marketing best practices (visualized): The founder of Siege Media, Ross Hudgens, compiled a thread of content/SEO best practice visuals. 

Platforms will never stop hungering: An iron law of the internet: If a product or service depends on advertising to fund itself, it will make increasingly selfish decisions until it manages to ruin itself. The same iron law will apply to generative AI-powered search in time. Google and Bing will make it worse from a user perspective so that they can extract more revenue as time passes.

Difference between scaling $1M vs. $50M brands with Meta Ads: At $1M, “it’s all about getting good quality creative into the account as soon as possible, and making sure you don’t burn a bunch of money in the process.” At $50M, “it’s all about building an operational process to glean learnings, increase creative production with a full team, and think more about your channel mix.”
 

Till next time ;)
Cheers,