How to sell for millions, from a founder who did

July 28, 2023
​Read on web​

Gabrielle Juliano-Villani was a social worker who loved her job. But she knew she could be laid off at any time, so she started her own practice on the side.

She called it Colorado In-Home Counseling. Then, in 2020, the practice faced its biggest challenge: COVID-19. No longer could they rely on in-home visits with patients.

“In one weekend I completely pivoted,” she said. “I got us set up on telehealth, I did trainings on how to use telehealth that was HIPAA-compliant.”

After a brief lull, everything took off.

By 2021, she had 10 therapists working for the business, seven of whom were full-time. The team was doing about 200 patient sessions per week.

She started thinking about selling her business in early 2021 because she was feeling burned out.

But when she got a voicemail from someone interested in acquiring the business, she thought it was spam at first.

Once she figured out the offer was real, the sale moved quickly, closing in December 2021. The deal was part cash, part stock, and included an earn-out for hitting certain milestones.

Read the full story:

​This social worker built a psychotherapy practice, pivoted to online, and sold​

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How to sell for millions

Shaan Puri, co-host of the My First Million podcast, who sold newsletter Milk Road earlier this year, shared his advice for selling your business in this 26-minute video:

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My favorite takeaway:

Deals fall through.

Puri says you should expect your deal to fall through, because so many of them do. Continue to operate your business like the deal is going to fall through. And even if one deal falls through, another might work out.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​

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P.S. ICYMI: We're pressing pause on the newsletter for most of August to focus on other projects. I hope you're finding a way to recharge to close out your summer!​