Mailbrew Marketing Weekly - Marketing Weekly #138

8 Thought Leadership Examples to Demonstrate Your Expertise • How to Create a Writing Portfolio That Clients Love • Ask Buffer: How to Create High Quality Content • SEO Community Spotlight: Raleigh • 5-Minute Whiteboard: Zero-Click Marketing 101 • Autopilot Link-Building: How To Create Content That Attracts Links Organically • The SEO Webinar 🔎 • Why Agency Owners Should Invest In Other Businesses • How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 • The Growth Experiments We’re Running
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Sunday July, 2023

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Blogs

How to Create a Writing Portfolio That Clients Love
Tim StoddartJul 25

Most freelance job posts receive hundreds of applications.  As someone who has hired freelance writers and sifted through hundreds of...

The post How to Create a Writing Portfolio That Clients Love appeared first on Copyblogger.

Ask Buffer: How to Create High Quality Content
Tamilore OladipoJul 27
In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.
SEO Community Spotlight: Raleigh
Patrick StoxJul 27
Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.
Read more ›
5-Minute Whiteboard: Zero-Click Marketing 101
Rand FishkinJul 28
When did you first promote content on the Internet? Some of us have been doing it long enough to—GASP—remember when Facebook post CTRs were 10%. Yes, folks, that meant a full 15% of all your Facebook page likes (back then we called them “fans”) would click a link you posted, …
Autopilot Link-Building: How To Create Content That Attracts Links Organically
Ajdin PercoJul 26

Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a few backlinks — campaign after campaign after campaign. It’s a disheartening process many content marketers have to endure. But there’s another way.  Create linkable content you know people want to …


Newsletters

The SEO Webinar 🔎
Shannon SankeyJul 27

Hosted by The Daily Carnage.

The post The SEO Webinar 🔎 appeared first on Carney.


Podcasts

Why Agency Owners Should Invest In Other Businesses

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention …

How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601

Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers …

The Growth Experiments We’re Running
podcasters.spotify.comCopyblogger Media LLCJul 25

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) go behind the scenes to talk about the different growth experiments they’re testing at Stodzy and Hampton. You’ll learn about giving up founder-led sales, the opportunity in Reddit + LinkedIn, how to decide where to …

Seth Godin on The Song of Significance
John Wall and Christopher PennJul 28

In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader …


Twelve months into my first career role as a marketing coordinator. If one more person says to me "Oh! So you manage the social media?", I'm going to yeet my degree.

I work in a team that manages about a dozen brands. There were 2 different social media coordinators over the past year; both were fired. A few months ago, leadership gave up on trying to fill the role and decided that I can handle socials for a few brands while …

Is It Wrong To Have A Set Rate For Paid Advertising Rather Than A Percentage?

When I first started my marketing company I primarily focused on website design and SEO; however, recently I've been getting a lot of requests for paid advertising services such as Google or Facebook ads. Now I'm happy to apply my skills as I've led successful campaigns in the past; however, …

You need to move on.

I wish I had the courage, motivation or perhaps confidence to actually change jobs sooner, than to wait that extra year hoping things would become better.

If you’re boss is micromanaging you, look for another job and move on.

If your feel that you are underpaid compared to other roles …



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