Social Media Examiner - High-Intent audience targeting…

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In today’s edition:

• High-Intent ads audiences
• LinkedIn changes
• Competitor research
• Using Instagram Stories for conversions
• Advice for joining Web3

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But when these two elements do align, your campaigns can achieve goals like:

1. Reaching the right audience with the right message at the right time
2. Delivering more personalized ads without appearing intrusive
3. Guiding prospects to the next stage of their customer journey
4. Improving conversion rates without increasing ad spend
5. Boosting return on investment (ROI)

When factoring audience intent into your Facebook and Instagram ad campaigns, keep in mind that people with a higher level of intent are typically closer to making a purchase decision. So as useful as they can be, they aren't a great fit for top-of-funnel (TOFU) objectives like reach or brand awareness.

Instead, high-intent audiences work best with campaigns that target bottom-of-funnel (BOFU) objectives like leads or sales. In many cases, that means retargeting using Facebook custom audiences. Yet custom audiences aren't always the best fit and retargeting isn't always necessary. Below, we'll explore the full range of options using native Meta tools.

To learn how to target high-intent audiences with Facebook and Instagram ads so you can improve lead generation and conversion rates, read the full article.

➡️ Here's more great content for you:

• LinkedIn Updates Marketers Need to Know
• How to Research Your Competition With Google Ads Transparency Center
• Instagram Stories: Creation to Conversion for Marketers
• Is the World Ready for Web3?