Social Media Examiner - How to improve your Facebook ads…

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Did you know 🥒 cucumbers are part of the melon family? Yep.    

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In today’s edition:

• Improving Facebook ads
• YouTube changes
• YouTube analysis
• Create weeks of Instagram Reels
• Selling fine art NFTs

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Recent tests have revealed that when it comes to Facebook advertising results, creatives play a bigger role than you might have thought. In fact, a November 2022 Meta study found that when Facebook ads use creative best practices, they can achieve a 1.2X to 7.4X increase in short-term sales along with a 1.2X to 2.7X increase in long-term sales. Whether you have short- or long-term goals, the right creatives can help you achieve a significantly higher return on investment (ROI).

This study builds on preexisting data from Nielsen and Google studies. The former found that a campaign's creative is responsible for driving 56% of related sales, while the latter attributed 70% of related sales to image and video assets. No matter which statistic you focus on, it's clear that images and videos can have a substantial effect on revenue.

Even if you aren't targeting sales, creatives can have a big impact on performance. Internal Meta data shows that attention-grabbing ad creatives can drive both clicks and website conversions. In fact, creatives can decrease cost per click and cost per web conversion by about 20%.

Learn how to optimize your Facebook ads creative, read the full article.

➡️ Here's more great content for you:

• YouTube Updates Marketers Need to Know
• 6 Ways to Use Advanced YouTube Analytics
• How to Batch Instagram Reels Content Efficiently
• Art and NFTs: Insights From Jen Stark