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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

ADHD Chair

ADHD chairs are pieces of furniture specifically designed for people with ADD or ADHD.

The chairs provide small amounts of movement and stimulation designed to “fulfill our natural human needs for movement and fidgeting”.

Which can ultimately help the user stay focused and alert.

Videos featuring ADHD chairs have over 21 billion views on TikTok.

One popular ADHD chair generates approximately $23K/month on Amazon.

What's Next

ADHD planners are part of the ADHD Products meta trend.

ADHD awareness is growing.

And some say that this increased awareness has incentivized people to seek ADHD-specific products.

Examples of trending ADHD products include:

ADHD apps monitor activity and provide organizational structure to help people with ADHD stay on track.

ADHD toys are fidget toys that may help people with ADHD improve their focus.

ADHD planners are organizational tools designed to make it easier to manage time, track goals and focus on tasks.

Topic #2

Cycle Syncing

Cycle syncing is a process of synchronizing lifestyle choices with natural hormonal fluctuations that occur during a menstrual cycle.

The practice involves tracking menstrual cycles and changing sleep regimens, diet and other lifestyle factors to optimize health at all cycle stages.

Cycle syncing may address hormonal imbalances and decrease hormonal symptoms associated with changing of menstrual phases.

Cycle-syncing programs are now included in workout regimens by a number of fitness companies, including P.Volve, Psycle, and Nike's Training Club app.

What's Next

Cycle syncing is part of the Mindful Menstruation meta trend.

Mindful menstruation is a movement that encourages increased awareness of the bodily changes that occur during periods.

Additionally, mindfulness influences how people perceive menstruation and the severity of PMS.

Meditation is thought to positively affect menstrual awareness, which can help alleviate some of the physical and emotional symptoms of PMS.

The practice has also amassed a following on social media. Videos talking about mindful menstruation have over 1.6 billion views on TikTok.

Inito and Natural Cycles are examples of startups operating in this space.

Topic #3

Discoloration Serum

Discoloration serums are skincare products that treat hyperpigmentation and uneven skin tone.

Videos featuring discoloration serums have over 85 million views on TikTok.

Interest in this product category is growing mainly because several DTC brands have recently launched discoloration serums.

For example, a discoloration serum by Paula’s Choice generates around $99K/month on Amazon.

What's Next

Discoloration serums are part of the Skin Tone SkinTok meta trend.

The #skintok hashtag has over 15 billion views on TikTok.

And we are seeing growing demand for products designed to improve skin tone.

Examples of trending products in this category include:

Glowing sunscreen is a protective skincare product with a pearlescent finish. Searches for this product have increased by 3167% over the past five years.

Bronzing drops are typically added to moisturizers or serums in order to add subtle color and glow. Searches for bronzing drops have grown 5000% over the past 24 months.

Barrier creams help maintain the skin barrier, protecting it from irritation and dryness. Searches for this product have increased by 154% over the last five years.

Topic #4

Rhodiola Supplement

Rhodiola supplements contain concentrated extracts of the Rhodiola Rosea plant.

Rhodiola provides several potential health benefits, like boosting exercise performance and potentially improving cognitive functioning.

However, increasing interest in this product can be mainly attributed to its alleged adaptogenic properties (it purportedly helps with fatigue, stress and depression).

One highly-rated pack of Rhodiola capsules brings in approximately $45K/month on Amazon.

What's Next

Rhodiola supplement is part of the Adaptogen Supplements meta trend.

Searches for “adaptogen supplements” have increased by 60% over the past five years.

Notably, sales of adaptogen supplements are growing by 28% YoY.

And certain subcategories, like ashwagandha supplements, have grown by 94% over the past year.

Demand for adaptogen supplements is estimated to see continued growth, considering that they represent only about 1% of the US dietary market.

Ashwagandha, reishi mushroom and sand ginger are examples of trending adaptogens.

Exploding Topics Pro Members Saw
These Trends Over 6 Months Ago

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Exploding Topics - ET: August 8th 2023

Topic #1

ADHD Chair

What's Next

Topic #2

Cycle Syncing

What's Next

Topic #3

Discoloration Serum

What's Next

Topic #4

Rhodiola Supplement

What's Next

Exploding Topics Pro Members Saw
These Trends Over 6 Months Ago

Older messages

ET: August 1st 2023

ET: July 25th 2023

ET: July 18th 2023

ET: July 11th 2023

ET: July 4th 2023

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Exploding Topics - ET: August 8th 2023

Topic #1

ADHD Chair

What's Next

Topic #2

Cycle Syncing

What's Next

Topic #3

Discoloration Serum

What's Next

Topic #4

Rhodiola Supplement

What's Next

Exploding Topics Pro Members SawThese Trends Over 6 Months Ago

Older messages

You Might Also Like

Exploding Topics Pro Members Saw
These Trends Over 6 Months Ago