Social Media Examiner - Building an internal ads team…

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In today’s edition:

  • Agency/Client relationships
  • Building a Facebook ads team 
  • Generative art in Web3
  • TikTok changes

🔥 Here's a word from our sponsors:

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Paid media has the power to scale up your business, fast. But that doesn't mean that it's totally effortless. The single biggest mistake that owners, entrepreneurs, and marketers make is believing that one person can manage the whole process.

Marketing covers many different skill sets: creativity, technical knowledge, budget planning, strategic thinking, empathy with customers, and more. Have you ever thought how rare it is to find someone with all of those skills at once? Most of us play one tune really well, but we can't replace the whole orchestra. 

Segmenting your paid media workflow is more efficient. It gives each member of the team a chance to be an expert. Instead of scrambling to design creative assets, review budgets, and monitor consumer feedback, each person gets to own their part of the process. 

When you're building an internal paid media team, start with yourself. What are your core competencies? Once you've picked your role, you'll know who else to hire. 

To learn how to build a Facebook ads team to scale any business, click below:

➡️ Here is some more great content you won't want to miss:

How to Move From Agency Vendor to Trusted Marketing Advisor
Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? 

Generative Art: The Art Blocks Story
Want to understand more about generative art? Want to learn from the founder of Art Blocks and Chromie Squiggles?

Social Media Marketing Talk Show
Discover the latest TikTok changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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