Social Media Examiner - Building an internal ads team…

It’s National  Raspberry Bombe Day, Reader!

🧑‍🍳 Absolutely Useless Trivia: The bombe dessert is mentioned in a 🕵️ 007 movie and the 👑 Victoria series. 

This newsletter is brought to you by Social Media Marketing World. Save big on your All-Access ticket.

In today’s edition:

  • Agency/Client relationships
  • Building a Facebook ads team 
  • Generative art in Web3
  • TikTok changes

🔥 Here's a word from our sponsors:

📣 Want a Better Social Marketing Strategy?
Join us at Social Media Marketing World! Get expert training and a fun conference experience that will help you level up your marketing. 💪 Take your reach, engagement, and sales to new heights! Grab your All-Access ticket today.

Guide: Social Marketing Tools
Boost productivity, discover valuable options, and drive growth. Explore our recommended resource list now.


Paid media has the power to scale up your business, fast. But that doesn't mean that it's totally effortless. The single biggest mistake that owners, entrepreneurs, and marketers make is believing that one person can manage the whole process.

Marketing covers many different skill sets: creativity, technical knowledge, budget planning, strategic thinking, empathy with customers, and more. Have you ever thought how rare it is to find someone with all of those skills at once? Most of us play one tune really well, but we can't replace the whole orchestra. 

Segmenting your paid media workflow is more efficient. It gives each member of the team a chance to be an expert. Instead of scrambling to design creative assets, review budgets, and monitor consumer feedback, each person gets to own their part of the process. 

When you're building an internal paid media team, start with yourself. What are your core competencies? Once you've picked your role, you'll know who else to hire. 

To learn how to build a Facebook ads team to scale any business, click below:

➡️ Here is some more great content you won't want to miss:

How to Move From Agency Vendor to Trusted Marketing Advisor
Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? 

Generative Art: The Art Blocks Story
Want to understand more about generative art? Want to learn from the founder of Art Blocks and Chromie Squiggles?

Social Media Marketing Talk Show
Discover the latest TikTok changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

We publish updates with links for our new posts and content from partners. Your information: Email: you Opted in on: 2020-04-05 14:53:59 UTC.

Older messages

Quick update, Reader...

Monday, August 7, 2023

Happy Monday, Reader. Thanks for being a loyal reader of our newsletter and committing to your ongoing education. Are you feeling the pressure? There are really big changes happening in our industry.

Scripting better videos…

Monday, August 7, 2023

It's National Stop on Red Week, Reader. 🚦 Stoplights… Safety first! This newsletter is brought to you by Social Media Marketing World. Ready to discover the latest strategies from top industry pros

Getting results from video...

Friday, August 4, 2023

It's National 🤡 Clown Day, Reader... 👎 I'm not a fan. 😬 Clowns weird me out. I don't think I'm alone in this. This newsletter is brought to you by our latest workshop. Learn how to

Threads tips…

Wednesday, August 2, 2023

📰 Wednesday is "News You Can Use" day, Reader! This newsletter is brought to you by our latest workshop. Learn how to speed up your Instagram content creation with AI tools. In today's

High-Intent audience targeting…

Monday, July 31, 2023

It's Shredded Wheat Day, Reader! I like 🥣 shredded wheat, the non-frosted type. Does that make me a 🧌 monster? This newsletter is brought to you by our latest workshop. Learn how to speed up your

You Might Also Like

🔮 $320B investments by Meta, Amazon, & Google!

Friday, February 14, 2025

🧠 AI is exploding already! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✍🏼 Why founders are using Playbookz

Friday, February 14, 2025

Busy founders are using Playbookz build ultra profitable personal brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Is AI going to help or hurt your SEO?

Friday, February 14, 2025

Everyone is talking about how AI is changing SEO, but what you should be asking is how you can change your SEO game with AI. Join me and my team on Tuesday, February 18, for a live webinar where we

Our marketing playbook revealed

Friday, February 14, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Cribbage Day, Reader... Don't get skunked! In today's

Connect one-on-one with programmatic marketing leaders

Friday, February 14, 2025

Enhanced networking at Digiday events ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Outsmart Your SaaS Competitors with These SEO Strategies 🚀

Friday, February 14, 2025

SEO Tip #76 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Temu and Shein's Dominance Is Over [Roundup]

Friday, February 14, 2025

Hey Reader, Is the removal of the de minimis threshold a win for e-commerce sellers? With Chinese marketplaces like Shein and Temu taking advantage of this threshold, does the removal mean consumers

"Agencies are dying."

Friday, February 14, 2025

What this means for your agency and how to navigate the shift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

Is GEO replacing SEO?

Friday, February 14, 2025

Generative Engine Optimization (GEO) is here, and Search Engine Optimization (SEO) is under threat. But what is GEO? What does it involve? And what is in store for businesses that rely on SEO to drive

🌁#87: Why DeepResearch Should Be Your New Hire

Friday, February 14, 2025

– this new agent from OpenAI is mind blowing and – I can't believe I say that – worth $200/month ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌