Social Media Examiner - Instagram Collabs expansion…

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In today’s edition, we bring you news from:

• Instagram
• Messenger 
• TikTok
• YouTube
• X

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Previously, IG allowed two accounts to create collaborative feed posts or reels that published to both accounts’ feeds. As of June 30, 2023, they can be created among four accounts.

Our Take: The most obvious use case for Collabs is co-creating content with another brand or person so both of you reach new people via the audiences of both accounts. 

A less obvious but just as valuable use case involves accounts owned by the same person or business. Many coaches or founders have a personal account and a company account, and many brands have a general account as well as specialized department accounts for “men,” “women,” “home,” and so on. This new multi-collaborator feature allows these users to cross-promote a product, service, or sale across their Instagram ecosystem.

To review more Instagram updates, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

🧭 Here is more news you can use:

• Messenger: SMS support for the app will be deprecated beginning September 28. 
• TikTok: EU users will soon have the options to turn off the app’s personalization algorithm.
• YouTube: Permissions are now available on all surfaces so channel managers and editors can take actions such as uploading and commenting directly on YouTube from their devices.
• X: Users can now participate in Spaces via desktop.