+53% in revenue without mentioning products

HCSS is a company that sells software for the construction industry.
Yeah, very tough niche.

They managed to achieve something amazing - increase their revenue by 53% in just 8 months.


Here's how:

1. They launched a virtual movement "I Build America".

2. Established a mission: to recognize the value that the men and women in construction bring to our modern life.

3. Motivated members to submit video-stories about people or projects in construction.
+ Make your video and post it to social media with the hashtag #ibuildamerica.
+ Best videos will be featured on the I Build America website + will get gifts.

4. This turned into a real movement.

As a result, they saw a 53.6% increase in annualized revenue in just 8 months:
+ without mentioning the product
+ by making their customers the heroes

Source: www.marketingsherpa.com


Cheers,
Charlie Patel ;)



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