🔍 A Landing Page Guide To Convert Cold Traffic

Improve your ROAS by 30% on Meta. And Drive 50% more sales from Klaviyo. Here’s how.

Two to three years ago, you’d spend six to seven figures on ad spend each month, Facebook would collect all the event data, and use it to optimize your ad performance.

Then Apple came along and changed all of that.

Now you run a FB ad, send a visitor to your site, they leave – and the next day your site isn’t going to recognize that visitor.

That’s a problem.

But Black Crow AI fixed it with Smart ID.

Here’s how:

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Kinder Beauty tried it for 30 days and these were the results:

You can test it for free for 30 days and feel its impact here.

A Landing Page Guide To Convert Cold Traffic

How do you attract and convert top-of-funnel cold traffic?

Three parts:

And as always - that starts above the fold.

1. A Powerful Above-The-Fold Section

EJIS’s product is designed to solve a problem. And because we’re addressing top-of-funnel traffic, the above-the-fold (first thing someone sees) needs to be educational.

Which breaks down into three parts:

Think of your above-the-fold as a 5-second elevator pitch…

Give me 5 seconds and I’ll show you exactly how I can help you xyz.

Here’s how we did it:

2. Social Proof from Existing Customers

Now, someone gave you their attention - how do you get them to trust you?

Trust is built off confidence. So, your goal is to create confidence in the consumer line after line.

This is why you should let past customers write to future customers.

How? Customer surveys.

For top-of-funnel traffic you want to use social proof as a pulling mechanism. Social proof compliments the problem you solve. Data cements your solution. Customer surveys help you get insight into both.

In this survey, we asked customers questions based on:

Their responses are our headlines. And speak directly to the customer who wants to fill their shoes.

3. The Buying Section

The consumer is educated on your product. They feel confident you can help them.

Now, how do you close them?

Reiterate everything you said before. Build more confidence. Add more credibility. And guarantee their satisfaction.

Here’s our list for a strong buying section:

This Week’s Rabbit Hole Reads & Resources

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*wipes sweat off my eyebrows* Can’t believe I got a Wednesday issue out on time. I’m not sure I’ve shared this here but a month ago I left my CMO position to go full-time on Marketing Examined.

I want this to get all of my attention. Time. Ideas. Resources. Every bit of me. Hopefully, you’re noticing the difference.

I appreciate you so much for keepin’ my dream alive.

Alex

Here’s how else we can help you: