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Orbit Media - How to optimize your website using AI

with 8 simple prompts ✅
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This article (and video) is your step-by-step guide for using artificial intelligence to audit and improve webpages, both in terms of search rankings and conversion rates.
You’re about to learn:
  • How to use AI to evaluate and score your webpage's performance.
  • Evaluate the page for both conversion optimization, search optimization, and competitiveness.
  • Leverage AI suggestions to craft a superior structure for your page.

Here’s an example of the output:
The process goes something like this:

1. Create an AI-Powered persona
Teach AI about your audience using personas or craft a new persona and get insights into your audience's roles, goals, challenges, and decision criteria.

2. Do competitive Analysis Using AI
Compare your page's content with a leading competitor's page and Identify gaps, overlaps, and opportunities for differentiation.

3. Confirm target keyphrase for SEO
Identify your primary target keyphrase and check the alignment with what's already working or most relevant.

4. Research semantically related phrases
Collect semantically linked keyphrases to enrich your content and use AI or tools to identify keyphrase clusters for stronger SEO.

5. Categorize keyphrases into topic clusters
Utilize AI's categorization ability to group keyphrases that align with the persona’s information needs.

6. Score the page for optimization
Create a matrix that scores conversion and keyphrase relevance and prioritize content improvements based on scores and insights.

7. Generate an outline for revisions
Ask the AI to create an outline for a revised, high-performing page and then use this structure as a foundation for your content creation.

8. Totally optional: AI-Generated draft content
If you’d like, have AI generate a draft based on the outline, then polish and expand the draft to meet your brand's voice and goals.

9. Measure the impact with Analytics:
Of course, we’re focused on real outcomes. So use Google Analytics to track improvements in SEO, engagement, and conversions, confirming that your efforts translate to real-world audience responses.

Fun, right? Ready?

Yes, show me how to optimize my pages for SEO and conversions using AI >
 
 
Upcoming webinar:

8/29 @ 5pm CT - Wine & Webinar: How to give your GA4 data to AI for turbo insights and marketing impact

Pssst... Got 2 minutes?

We'd be super grateful if you could answer a few quick questions. We're updating our annual blogger research and we need 1,000 bloggers to take this 2-minute survey (only 563 more to go! 😁).

Thank you!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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