GrowthHackingIdea - Stop leaving 95% of money on the table

When you don't address inner concerns of all types of your potential buyers, you can leave up to 95% of the money on the table.

The 4 Buyer Modalities concept by Bryan and Jeffrey Eisenberg may help you to avoid it.

The concept states that there are 4 types of buyers.
Here are their inner questions you need to address:

1. Competitive Buyers [5-10% of the population]
+ They want to know your product is the best.

2. Spontaneous Buyers [25-35%]
+ They want to know, “Why now?” and “How can I do that fast?”

3. Methodical Buyers [45%]
+ They want to know, “How does this product solve my problem?”

4. Humanistic Buyers [10-15%]
+ They want to know, “Who has already used the product to solve my problem?”

Source: conversionxl.com


Cheers,
Charlie Patel ;)



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