$5-$15 revenue per email sent (case study)

Everybody knows that triggered emails increase sales.
But how good they work? And which of them work the best?

Here are the numbers of Zachys Wine & Liquor who has grown their sales by 53% through applying these triggered emails:

1. Abandoned cart emails:
+ Open rate: 65%
+ CTR: 14%
+ Revenue Per Email: $16

2. Browse abandonment emails:
+ Open rate: 64%
+ CTR: 10%
+ Revenue Per Email: $6

3. Search abandonment emails:
+ Open rate: 57%
+ CTR: 10%
+ Revenue Per Email: $5

Have you set up all these types of triggered emails for your business?

Source: www.marketingsherpa.com


Cheers,
Charlie Patel ;)



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