Case Study

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

Email deliverability is about making sure that your emails land in the inbox instead of the spam or junk folder. You can put time, effort, and money into your email program, but if your emails don’t land in the inbox, all that hard work will be for naught.

And let’s be honest: Deliverability can often be confusing. There are technical steps to implement, and engagement best practices to build into your strategy.

But there’s one more crucial thing that can help you stay out of the spam folder: Testing.

Best-in-class organizations make sure to put their emails through a QA, or quality assurance, phase. Before they send an email — whether it’s going out to 100 readers or 100,000 — they run their emails through a series of tests.

These organizations understand that even if they’ve taken care of the technical steps, and even if their segmentation and engagement is right, a mailbox like Gmail might still mark their email as spam.

Why? Maybe there’s a broken link in the email. Maybe a bit of code breaks and triggers a spam issue. Maybe the size of the email is too large, so readers click the “Report Spam” button instead of unsubscribing. Maybe the audience doesn’t recognize the sent-from name, resulting in unusually low engagement.

That’s where a tool like Litmus comes in. Their email testing tool allows you to QA every email before it goes live.

In this case study, let’s look at how two brands, Peapod Digital Labs and BoyleSports, use Litmus’s QA tool to make sure their emails are error-free, every time — and that they always stay in the inbox.

Dive into the case study

Thanks to our sponsor

This case study is presented thanks to Litmus, the all-in-one marketing platform that empowers you to build, test, review, and analyze emails more efficiently and effectively than ever so you can get the most out of every send. Optimize and personalize your emails to maximize ROI and create exceptional brand experiences for every subscriber. Learn why 700,000+ professionals across companies of all industries and sizes trust Litmus to make every send count.™

One more thing: Make sure you get your ticket to Litmus Live! It’s one of my favorite email conferences, taking place in Boston (and online, for those who can’t attend IRL) this September. Get your ticket here.

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How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

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