Welcome to the July edition of Not a Newsletter!

Earlier this month, Apple announced the release of what they called “powerful new privacy and security features” as part of iOS17 and macOS Sonoma, which will both roll out in September. I got more than a handful of panicked emails about the announcement. Some sent me articles suggesting that Apple would be making it impossible to track click data or would strip away all UTMs attached to URLs.

So in this month’s Not a Newsletter, I dug into what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your clicks away. (They’re not.) You’ll also hear directly from a few ESPs with their take on the changes.

Also inside this month’s Google Doc, you’ll learn about:

🇧🇷 Why writers in Brazil are bullish about the possibilities for independent newsletters in their country.

💬 How The Small Bow built a newsletter and digital community out of a personal tragedy.

💳 Tactics for handling credit card payment issues that often lead to subscriber, member, or donor churn.

😜 Strategies for writing funnier, warmer copy in your newsletter.

...and a lot more!

And a big thank you to this month’s sponsors: Litmus Live, one of my favorite email conferences, which has tickets on sale now (get 10% off with code NotANewsletter10); and Conversion Ads, from Refind, to help you grow your newsletter faster.

Read July’s Not a Newsletter

New on inboxcollective.com...

The Small Bow Built a Community Out of Personal Tragedy
A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times. [Read on…]

Inside Brazil’s Growing Indie Newsletter Economy
Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil. [Read on…]

Ask a Deliverability Expert: 25 Ways to Keep Your Newsletter Off Blocklists
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox. [Read on…]

A few final things...

📬 Want to work with Inbox Collective? Here’s how I can help you.

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🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

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The July edition of Not a Newsletter is here!

Welcome to the July edition of Not a Newsletter!

New on inboxcollective.com...

A few final things...

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The June edition of Not a Newsletter is here!

We’d love to see you at a Dine & Deliver dinner later this year!

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52 Ways to Grow Your Email List

The April edition of Not a Newsletter is here!

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