A woman reads a piece of mail that reads, "Your generous contribution helps fund these solicitations."

Welcome to the June edition of Not a Newsletter!

In this month’s Google Doc, you’ll learn about:

⚠️ How to decide whether you should use single opt-in or double opt-in to keep your lists clean.

📈 Why it’s OK if growth isn’t your No. 1 priority.

😎 Strategies for adding personality and personalization into your emails.

🐦 Lessons about converting readers from Twitter to your newsletter.

💌 Email trends to monitor in the second half of the year.

...and a lot more!

Thanks to Litmus, this quarter’s presenting sponsor of Not a Newsletter and Inbox Collective! They’re an all-in-one marketing platform that empowers you to build, test, review, and analyze emails so you can get the most out of every email you send. And they’ve published the 2023 State of Email Workflows Report — a deep-dive into how other orgs are sending emails, all based on surveys of over 440 marketers. Download it here for free.

Plus, a thank you to this month’s other sponsors: InboxArmy, a full-service email marketing agency, and Echobox Email, an AI-powered email platform. Please support these sponsors — they make sure that resources like Not a Newsletter remain free for all!

Read June’s Not a Newsletter

New on inboxcollective.com...

How to Add Personality and Personalization Into Your Emails
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter. [Read on…]

Should I Use Single Opt-In or Double Opt-In For My Newsletter?
Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list. [Read on…]

It’s OK If You Grow Your Audience Slowly
Not every newsletter is trying to grow its audience quickly. For some indie newsletters, a focus on content or community — not growth — is the right move. [Read on…]

Ask a Deliverability Expert: What Do I Need to Do If I Change Domains?
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder. [Read on…]

A few final things...

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

🚨 Want to make sure you don’t miss an article or case study that might help your email strategy? Sign up for story alerts.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.

Copyright © 2023 Inbox Collective LLC.

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The June edition of Not a Newsletter is here!

Welcome to the June edition of Not a Newsletter!

New on inboxcollective.com...

A few final things...

Older messages

We’d love to see you at a Dine & Deliver dinner later this year!

The May edition of Not a Newsletter is here!

52 Ways to Grow Your Email List

The April edition of Not a Newsletter is here!

How Three Successful Newsletters Used Beehiiv to Grow Strategically — And How You Can, Too

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