Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

31 Au‍gust, 2023

A shopping bag that has a price tag with an email coming out of it

Guide

16 Must-Try Black Friday Email Strategies

And just like that, it’s the end of August! As we get closer to the busiest season of the year, I wanted to set you up with our favorite tips and quick wins to wow your subscribers during Black Fri‍day/Cyber Mon‍day.

With some brands starting promotions as early as Nov‍ember 1, our guide is full of real-life examples to help you stand out in the inbox, from Black F‍r‍i‍day and beyond. (Spoiler: countdown timers, live polls, and product personalization are included in the mix.)

Read on and be on your way to captivating your subscribers this season.

Tracie Pang (she/her)
Email Marketing Manager

A mobile phone showing different subject line lengths

Pop quiz:
What’s the optimal character limit for email subject lines?

25 characters
50 characters
75 characters

Scroll to the bottom for the answer.

Effective email design is all about balance. Learn about our 16 best practices to create eye-catching, actionable, and accessible designs across all email clients.
And once you’ve got those best practices mastered, remember to make sure your emails are also optimized for Dark Mode.
Work smarter, not harder. Map out your customer journey and develop personalized emails throughout your buyer’s journey with these 7 automated email workflows.
The email event of the year is right around the corner! Yup, I’m talking about Litmus Live. I’m counting down the days until I get to live and breathe email for 3 days.

My recent bookmarks

Did you know Statista estimates there will be 4.6 billion email users by 2025? Futureproof your emails and explore ways to personalize through machine learning and AI.
If you’ve ever wondered how your emails stack up against others in your industry, Constant Contact’s got you covered with their average email metrics comparison chart.
I have to be honest, I’ve never used AI to make memes before. After seeing these AI-generated marketing memes, I might give it a shot!
Have you considered adding direct mail to your marketing mix? Learn about the differences between email and direct mail and whether it can help expand your reach.

Is it Friday yet?

Semrush on LinkedIn says 'Don't even tell us this is not you...' with a meme of a happy Flounder from animated The Little Mermaid that says 'Marketers on Monday setting up their tasks for the week' next to Flounder from The Little Mermaid live-action movie that says 'Marketers on Friday'

Hey, it’s Tracie!

I’m an email marketing and AI fanatic who enjoys catchy subject lines and user experiences that just make sense.

If you’re an email geek and a fan of The Office, this one’s for you.

The answer is a or b! For optimal engagement (and to avoid awkward truncation), keep your subject lines under 50 characters or less when possible.

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Black Friday tactics to steal, 16 email design best practices, and more

16 Must-Try Black Friday Email Strategies

My recent bookmarks

Is it Friday yet?

Hey, it’s Tracie!

Older messages

Essential automations you need right now, a handful of Black Friday inspiration, and more

Create perfect bullet points in your email, tactics to help you hit the inbox, and more

Four weeks until Litmus Live 🎉, automate your way to a better workflow, and more

Streamline your email workflow with our new guide, personalization tactics to test today, and more

5 steps to a better email workflow, design tools that’ll enhance your emails, and more

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