Reader, the Cockroach is back—and it brought friends

Hey Reader,

If you’ve been following EcomCrew for a while now, you’ve probably heard of the Cockroach Approach.

It’s a strategy that we use in some of our brands to help us earn more while selling less.

We’ve built (and are still building) multiple 7- and 8-figure brands. We had to learn from experience what works and what doesn’t when it comes to developing and importing products from China.

We’ve talked about some of our strategies before, including exclusive webinars and paid partnerships. Hundreds of e-commerce entrepreneurs have heard of them in bits and pieces, but not comprehensively.

This coming September 13 at 10 AM (PST), we’re releasing an updated Importing from China Course and we’re introducing it through a public webinar.

Reserve your slot here.

Older messages

Reader, is this your new brand? [Crew Review]

Thursday, August 31, 2023

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[Webinar in an hour] What are the odds your product will be #1?

Wednesday, August 30, 2023

Hey Reader, If you've ever done any A/B testing on your Amazon listing, you may be familiar with our guest's company: Pickfu. Its co-founder, John Li, will be speaking an hour from now—10 AM (

How your customers make you #1 [Webinar tomorrow]

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Hey Reader, Just a reminder that our public webinar is tomorrow, August 30 at 10 AM (PST). John Li, co-founder of Pickfu, will teach you how to ensure a successful product launch by helping you tap

Where to find top-ranking keywords on Amazon [Roundup]

Tuesday, August 29, 2023

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Will your next Amazon product fail? [Webinar]

Friday, August 25, 2023

Hey Reader, Amazon sellers—the sensible ones, at least—do extensive research before introducing a product to the market. But none of those months of research and preparation can guarantee success. It

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