Digiday - Anatomy of an ad tech outrage

Anatomy of an ad tech outrage

Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry’s history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?

Additional coverage:

• With TikTok's new search ads toggle out of beta and available to all advertisers, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well.
• Evil Geniuses CEO Nicole LaPointe Jameson is no longer involved in the esports org's day-to-day operations, as Evil Geniuses’ chief innovation officer steps in as interim CEO. We talked with LaPointe Jameson about her departure.
• At Stagwell agency Code and Theory, Kirstyn Nimmo is leading efforts to expand an inclusion practice and training across its workforce and client base.
• Small shop Left off Madison aims to recreate Madison Avenue of olden days, with media and creative together under one roof — with an aim to deliver specific insights on ethnicities.
• Our most-read story this week: The MFA uproar puts curation of programmatic advertising in the spotlight.