What AI-powered search means for publishers

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Why MasterCard is advertising more with Riot Games even as other brands divest from esports

Wednesday, August 30, 2023

MasterCard's growing involvement in Riot Games' esports ecosystem is a ringing endorsement of the game developer's long-term plans for competitive gaming. Riot views esports as the “future

How generative AI reaches overlooked audiences

Tuesday, August 29, 2023

To engage more effectively with audiences and maximize ad impact, teams are increasingly turning to generative AI to assess how content is consumed. From analyzing user-generated content to identifying

How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

Tuesday, August 29, 2023

The growing need for transparency is a possible source of market reentry for ad tech's oldest DSP. August 29, 2023 How will MediaMath's new owners Infillion chart the long road ahead after its

Why moving to direct-sold is crucial for publishers

Monday, August 28, 2023

As consumers increasingly opt out of hyper-targeting and tracking, ad tech platforms contend with a lack of visibility, leading advertisers to struggle to reach target audiences — resulting in a

The MFA uproar puts curation of programmatic advertising in the spotlight

Monday, August 28, 2023

How programmatic ads are bought is just as important as what gets bought. August 28, 2023 The MFA uproar puts curation of programmatic advertising in the spotlight How programmatic ads are bought is

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Monday, December 30, 2024

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Monday, December 30, 2024

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Monday, December 30, 2024

More than 45 billion searches take place on the internet each day. 8.5 billion of them are on Google – which means a lot of your potential traffic is hanging out on other platforms. One of the key SEO

Models, Pizza & Synergy (Prizes Still Available) 

Monday, December 30, 2024

The EXACT business model he used to ditch the “9-to-5” life and become a full-time online business owner View in browser ClickBank Steven Clayton and Aidan Booth, two of ClickBank's top vendors,

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THE EXIT STRATEGIST Business Sellers - What are Qualified Buyers? If you are a business owner considering selling your business most likely you will interview several business brokers or merger and

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AI model prompts record funding

Monday, December 30, 2024

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