Why MasterCard is advertising more with Riot Games even as other brands divest from esports
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How generative AI reaches overlooked audiences
Tuesday, August 29, 2023
To engage more effectively with audiences and maximize ad impact, teams are increasingly turning to generative AI to assess how content is consumed. From analyzing user-generated content to identifying
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
Tuesday, August 29, 2023
The growing need for transparency is a possible source of market reentry for ad tech's oldest DSP. August 29, 2023 How will MediaMath's new owners Infillion chart the long road ahead after its
Why moving to direct-sold is crucial for publishers
Monday, August 28, 2023
As consumers increasingly opt out of hyper-targeting and tracking, ad tech platforms contend with a lack of visibility, leading advertisers to struggle to reach target audiences — resulting in a
The MFA uproar puts curation of programmatic advertising in the spotlight
Monday, August 28, 2023
How programmatic ads are bought is just as important as what gets bought. August 28, 2023 The MFA uproar puts curation of programmatic advertising in the spotlight How programmatic ads are bought is
The week that was in AI: the latest in creating, using and regulating generative AI
Friday, August 25, 2023
As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. August 25, 2023 The week that was in AI: the latest in creating, using and regulating
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