Why MasterCard is advertising more with Riot Games even as other brands divest from esports

August 30, 2023

Why MasterCard is advertising more with Riot Games even as other brands divest from esports

MasterCard’s growing involvement in Riot Games’ esports ecosystem is a ringing endorsement of the game developer’s long-term plans for competitive gaming.

Additional coverage:

This week’s Digiday+ Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions.
Stagwell-owned business agency Gale on Tuesday formed a strategic partnership with gaming agency Moonrock Labs to expand on branded gaming experiences, from building in-person activations to in-game media opportunities.
Rather than eschew generative AI altogether, Boathouse's CEO is empowering every one of the agency’s departments to figure out how to employ generative AI on their own for maximum return.
Netflix has touted an opening for a machine-learning platform product manager that pays anywhere between $300,000 and $900,000 a year. AI roles are among the highest-paid in tech (kinda).

Other things to know about

LivePerson, Virgin Media, Papercup and Seismic are 2023 Digiday Technology Awards winners. Check out the full announcement here.
To effectively engage with audiences, teams are using generative AI to assess how content is consumed, identifying themes, sentiment patterns and topics that will resonate with them. Sponsored by Silverpush.
To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus. Sponsored by DISH Media.

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Why MasterCard is advertising more with Riot Games even as other brands divest from esports