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X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

The platform still struggles to convince advertisers that the app is taking brand safety seriously enough.
September 04, 2023

X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

The platform still struggles to convince advertisers that the app is taking brand safety seriously enough.

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Ivy Liu
The platform still struggles to convince advertisers that the app is taking brand safety seriously enough.

howdy!
Agencies are employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting or visualization.

As consumers increasingly demand personalized targeting, advertisers are working to identify the right steps to take with retail media campaigns to implement personalization tactics in the best way.

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howdy!
The impact of EA FC’s decoupling from FIFA has already been visible via recent partnerships with brands such as Pepsi. Previously, FIFA’s long standing relationship with Coca-Cola would have prevented the game from integrating Pepsi in many ways, although the beverage brand had previously gained a toehold inside the game through its sponsorships of other real-life football leagues. 

The open web can quickly lead to an overwhelming number of needed tools. Marketers are working to pinpoint the resources that will benefit them most.

howdy!
Google, OpenAI, Salesforce and IBM all made new generative AI announcements alongside startups like Jasper and Hightouch

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From personalized messaging on mobile devices to customized offers based on brand interactions, consumers expect seamless experiences.

howdy!
An explainer about SB362, what the state bill entails, the privacy groups in favor of the proposal and why the ad industry wants to quash it.

howdy!
With the new search ads toggle out of beta and available to all advertisers, agency execs expect that increased interest in social search efforts on the platform will now not only focus on organic efforts but paid as well. 

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