Amidst social media fragmentation, marketers question Threads' value after initial surge
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X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
Monday, September 4, 2023
The platform still struggles to convince advertisers that the app is taking brand safety seriously enough. September 04, 2023 X's brand safety efforts called into question (again) as MRC and TAG
Anatomy of an ad tech outrage
Friday, September 1, 2023
Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry's history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?
Research and pitch decks you missed
Thursday, August 31, 2023
Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. As one of our most loyal readers, we wanted to share some of the exclusive content that's
New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst
Thursday, August 31, 2023
Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. August 31, 2023 New podcast studies showing growth in ad spend, listeners suggest the
Digiday Media Buying and Planning Awards: New categories announced
Wednesday, August 30, 2023
Early Deadline | October 27
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