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Amidst social media fragmentation, marketers question Threads' value after initial surge

As Threads usage declines, marketers debate its value in fragmented social media landscape.
September 05, 2023

X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

The platform still struggles to convince advertisers that the app is taking brand safety seriously enough.

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Ivy Liu
As Threads usage declines, marketers debate its value in fragmented social media landscape.

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Gannett, Insider and The Washington Post have released their latest reports on the diversity of their workforces, revealing very little – if any – overall change year over year, but showing improvements in their newsrooms. 

Register for this online panel on September 27 at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue.

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Digiday+ Research surveyed publisher professionals to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, we look at how publishers are using Facebook.

To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus.

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Thakar’s appointment earlier this summer is just one of the ways Coca-Cola is setting its marketing footing in AI like pitching consumers to use generative AI to create art for the company.

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Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit.

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Reuters CRO Eric Danetz joins the Digiday Podcast to chat about ad revenue heading into a Presidential election year.

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Reuters CRO Eric Danetz joins the Digiday Podcast to chat about ad revenue heading into a Presidential election year.

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X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

Monday, September 4, 2023

The platform still struggles to convince advertisers that the app is taking brand safety seriously enough. September 04, 2023 X's brand safety efforts called into question (again) as MRC and TAG

Anatomy of an ad tech outrage

Friday, September 1, 2023

Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry's history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?

Research and pitch decks you missed

Thursday, August 31, 2023

Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. As one of our most loyal readers, we wanted to share some of the exclusive content that's

New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst

Thursday, August 31, 2023

Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. August 31, 2023 New podcast studies showing growth in ad spend, listeners suggest the

Digiday Media Buying and Planning Awards: New categories announced

Wednesday, August 30, 2023

Early Deadline | October 27 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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