Why agencies are seeking media execution partners
As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute their clients’ advertising campaigns. To optimize their media execution and successfully scale, more agencies are tapping media execution partners (MEP) to thread the needle between in-house teams and outsourced services. For ad agencies, MEPs serve as digital partners that provide them with the people, workflows and technologies to craft and execute campaigns that meet both media and business objectives while freeing up time for agency leaders to focus on growing their companies. Download this new guide from Pathlabs to learn more about:
Sponsored by: Pathlabs 
|
Older messages
California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act
Thursday, September 7, 2023
The Democrat representing Silicon Valley discussed Senate Bill 362 and why he's concerned with data privacy. September 07, 2023 PRESENTED BY California State Senator Josh Becker on privacy, data
Survey: How third-party cookies are costing publishers and advertisers
Wednesday, September 6, 2023
For publishers and advertisers, the unauthorized disclosure of first-party data on third-party sites has been endemic for years, and it's costing stakeholders money. However, these costly scenarios
With lingering YouTube issues, Google battles broader reputational challenges from agencies
Wednesday, September 6, 2023
Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: 'If it was just YouTube, and they were just a video provider, it would be a very
Guide: Why consumer insights are step one in BFCM planning
Tuesday, September 5, 2023
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn't as predictable. The more brands understand their current and potential customers, the better they
Amidst social media fragmentation, marketers question Threads' value after initial surge
Tuesday, September 5, 2023
As Threads usage declines, marketers debate its value in fragmented social media landscape. September 05, 2023 X's brand safety efforts called into question (again) as MRC and TAG credentials hang
You Might Also Like
I'm back, and have some news
Tuesday, November 12, 2024
I'm selling my newsletter (not this one)
🦅 Skyrocket your audience growth
Tuesday, November 12, 2024
One Time Promo ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🔍 Bridge IRL to Digital Activations
Tuesday, November 12, 2024
How to take over a city...
📣 Stay on brand
Tuesday, November 12, 2024
Create your business's personality. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
CRITICAL - Read before MIDNIGHT… ⏳
Tuesday, November 12, 2024
How to harness "Reverse Maximization" to launch your first *Cash-Flow Funnel* in as little as 7 days... View in browser ClickBank We've just released a last-minute REPLAY and RECAP of
Unlock our best offer of the year
Tuesday, November 12, 2024
Save an extra 20%, for a limited time only. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Bitcoin Rally Hits Fresh Highs at $89,500 With Eyes on $100K+
Tuesday, November 12, 2024
Plus Wall Street Embraces Bitcoin With Unprecedented $38B in Volume
Is your 2024 holiday marketing strategy ready? 🎁🎄
Tuesday, November 12, 2024
Find key trends and tips to help you navigate this season ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Social media strategies that drive results
Tuesday, November 12, 2024
Over 75% of consumers judge brands by their social media presence. Having a strong and authentic brand voice on social channels will help your company stand out from competitors, increase your reach,
ET: November 12th 2024
Tuesday, November 12, 2024
Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 AI Ethics (trends) Chart AI ethics refers to a